I am a Communications student at the University of Hawaii at Manoa with a passion for connecting people and ideas through creative writing, digital media, and graphic design. In my free time, I enjoy playing video games, venturing out and taking photos, and staying up-to-date with the latest trends in social media and content creation.
Tools - Canva
Objective - Conceptualize and craft captivating social media posts tailored specifically for the Kowa Mood Boost beverage brand. Use captivating visuals and brand messaging to enhance brand visibility and engagement while fostering a deeper connection with the target audience.
Conceptual Approach - I wanted to design visually captivating Instagram posts and an Instagram story that stayed consistent with the visual system of Kowa Mood Boost's brand identity which was tropical theming such as the beach, bright colors, palm trees, exotic fruits, etc. I achieved this by using methods such as incorporating wavy-textured backgrounds to resemble the ocean, adjusted the product images to achieve a brighter, more vibrant look, and large fonts to make the posts stand out and draw attention.
I created a call-to-action poster about not littering in the ocean/on the beach in order to challenge my abilities in illustrative design as opposed to graphic design using Adobe Illustrator.
I wanted to create a company fact sheet for Bank of Hawaii in order to challenge my abilities in being able to present company information, such as key metrics and management, that is legible and visually pleasing. Utilized Canva.
